Well, first of all, Arnold, Maxwell and Octane are easy to use, because they work just like a real camera does; second, in today’s era of fierce competition, excellent images are a necessity, unless you work in a field where neither individual nor company/retail clients don’t care. Third, excellent images allow the individual designer or company to prepare exhibition, online marketing and print material while the objects themselves are not yet finished, generating sales or reservations. Fourth, particularly when you’re dealing with metals and gemstones, you want picture perfect realism (anisotropy, IOR, dispersion, etc.) so the customer can see the difference between three versions of a brooch you may offer in Cobalt, Palladium or Platinum.
The thing is, once one has set up the “virtual photo studio” in the rendering software and prepared the most common metals and gemstone materials one frequently uses (measured IOR data for most metals and gemstones can be downloaded for free), one gets results very quickly, reliably, repeatedly. And saving time means saving money in the end, rather than tinkering around like a nerd, wasting precious hours and days.
How one would go about such an image:
1 x softbox luminaire
1 x beauty dish luminaire
1 x black polycarbonate material
1 x 14k gold material
1 x green tourmaline material
1 x orchid twig (online 3D model provider)