I was wondering why the Rhino 7 launch was done so “inconspicuously”?
At this point, I wouldn’t even know that version 7 was out, if it hadn’t been mentioned by some people here in the forums. The website hasn’t even been updated yet.
If you’ve been reading some of the other articles here, you will have found out that this is a “soft launch” - V7 availability but no public announcements for one month. This is essentially to reduce people buying a V6 and license having V7 come out a few days later as well as fix any last-minute serious installation bugs.
I expect the “launch” of V7 with press releases, etc will occur in the next week or so. A post when sales started said McNeel wanted to make sure distributors and resellers were stocked and the distribution system was working properly before announcing V7.
In the US and perhaps elsewhere it is common for restaurants and retail stores to have a “soft” opening where they begin sales without advertising to give them time to make sure everything is working properly and later have a “grand opening” event.