Texture Mapping a Mean Mesh

Hello Rhino Geniuses!
I am hoping that one of you will be able to help me fix this problem. I have been having such a terrible time with this mesh (picture attached). I acquired it from a bed that was imported from 3DMax. I do not know mush about meshes in Rhino which might be my problem. I would like to add a nice, tufted (displacement picture attached)comforter top displacement and materiel to this but nothing that I try works. The only texture mapping that works is the capped cylinder but I am not able to use anything but a simple, flat fabric material.
I believe that the trick might be to rebuild it somehow and then unwrap it. But I am not sure how to do this. Also, I am using VRay for rendering.
Thanks a lot guys! Feel free to ask questions. I respond fast!

Can you post the mesh object? I imagine a custom mapping object could work OK here, possibly, if there are no Textrure Coordinates on the mesh already- do you find you cannot just apply the texture directly, without adding a mapping style?