You mean “stray” cats?
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Yes, the phone changed the word on its own. 
Thanks for pointing out that!
I’ve come to love the rhinoceros deeply, simply because the Rhino program brought it close to my heart. Whenever I see it on television or as a sculpture somewhere, my heart smiles and Rhino immediately comes to my mind, as if there is an inseparable bond between them.
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@Lagom Pretty amazing that with only a bit more than 1000 pixels you (we) are able to feel sure there’s a cat in there!
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Sadly, with the current Jaguar rebrand, ‘The Leaper’ has been retired, replaced with a more angular cat set amidst horizontal boxes.
The other iconic Jaguar icon, ‘The Growler’, has been even more brutally treated, replaced by a disc with the letters J and r on it.
Yep and it appears to have been a huge disaster…
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Thankyou for turning my posting into Catsh*t. Its a ploy I have seen you use before where you collectively take the posting off topic. I don’t see how that action benefits anyone, especially not Rhino. Feel smug in your assentation, there should be a badge for that.
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I agree!
If you want a serious conversation without these…. felines ..meowing about you can post it here: Rhino Meme Chat Gallery
I want to see a new logo design capable of healing my eye surgery like Jesus cured that blind man
A.M.E.N!
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The more problematic thing for me is that the use of a highly-resolved image seems to steer the reader into thinking that Rhino may be some form of sculpting program, which it really, really isn’t.
I think at the moment, we should be glad to even have a logo that is recognised. Many companies have dropped formal decorative logos in favour of just a metro-like icon (like Microsoft Office, Autodesk software), or gone with a properly dumbed down typeface.
There is a growing fear of having a particular brand identity at all, beyond a generic and boring typeface. Though it may be aged, at least you can make the Rhino logo… with Rhino; and it isn’t a corporatised, globalised, cultureless mess.
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I do not find highly-resolved images to be problematic; However, if it’s an image of a nubile young mermaid diving into a champagne glass, and as part of that logotype they made no effort to identify the use or function of there software product, then I would guess something, but I doubt that the default would be “sculpting program”. What is also important to note, is that “Sculptural Software Companies” don’t seem to be using highly-resolved images in conjunction with there corporate logotype. Here are a few examples:
Here is an example of what I suggest:
That the image (photo version) is clearly that of a Rhinoceros.That the name is Rhino (upper & lower case) and a one line definition follows the corporate name. I would have drawn a more stylish “Architectural font” for the name Rhino But time was an issue. It just needs to be slightly condensed and not heavy so as to allow the pictured rhino to show his size and power.
The corporate namesake is an animal not a polished one or two colour graphic. He is himself.. a Rhinoceros!
Here is the T-Shirt Layout, type formatted to fit. Profitable advertising. With the profit going to the Rhinoceros.
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The original Rhino logo’s abstract look screams “This is a program or something related to technology”. It gives it an artistic and technological identity and people can’t mistake it for something else.
The proposed realistic look screams “This is a National geographic stuff, it’s about the actual animal rather than technology”.
A logo must be easily recognizable and readable when it’s translated into a small icon, too.
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i am not sure if applying at Jaguar is now easier or more difficult, but the trendy boxes are inevitable. funny is that their recent slogan seems to say “copy nothing”, the innovation must be between the lines somewhere.
Jaguars next itteration might look like this here
A software logo doesn’t necessarily have to follow the logic of realism. It often relies on an ideogram, a stylized symbol that identifies the software and distinguishes it from others.
Rhino relies on the logo of a rhinoceros head, with its distinctive horn.
Beautiful or ugly, it works, it’s recognizable, and nothing else is needed.
If it needed retouching, I don’t know…
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Here is my take on the Rhino logo consisting a single letter “R” in RGB 255, 0, 110.
P.S. Wow, we added 3 new posts in less than 10 seconds. 
The faceted R makes it ‘mesh made’ 
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It’s made with NURBS and has a futuristic look - similar to the interior of the sci-fi spaceships and buildings. More importantly, it’s easily recognizable and scallable due to the 45-degree shapes that look smooth in pixel graphics.
99,9% of the people who use mesh modeling (SubD in Rhino, too) actually create free-form smooth objects with loose size and proportion, because they apply smoothing that heavily deforms the original geometry. They don’t do it for the sake of having raw low-polygon models (except for the video game creators in the 90s who made models for the old 32-bit and 64-bit game consoles).
In fact, NURBS and vector graphics are commonly used for the creation of accurate objects with straight elements, including fonts, logos and advanced icons (like those in Rhino 8 and 9). Mesh modeling is not the preferred technique where precision is a must.
