It looks like you are trying to import a Hillshade, which is meant for visualization purposes and does not contain elevation information. See a similar issue here:
I was able to download a tiff file from swissALTIRegio which imported just fine with Heron (and probably would work in Bison as well). I then tapped into the ch.swisstopo.images-swissimage layer of the wms.geo.admin.ch WMS GetMap service to get an aerial image to map on the topo.
-Brian

