in c4d you can perform a loop cut which inserts an edge in the place you want it.
Iam struggeling to do this in rhino with the insert edge command because rhino doesnt let me insert the edge where i want it and it seems impossible to archieve the same results
you may want to start with a proportional mode to insert a first edge.
then select this loop and insetEdge bothsides with absolute mode (once or more times)
_insertEdge (proportional 0.5) the edge in the middle
_insertEdge (absolute, both sides ) additional edges (once or twice to get the transition sharper)
_extrudeSubD (as command, not with gumball, Direction UVN → N
_insertEdge (absolute … to get the transition sharper)