This is recent concept design in Rhino 8 - “Vivace” Concept. If you’re interested in more images, you can find the evolving project here: https://www.behance.net/gallery/235972143/Icona-Vivace
Wouldn’t be complete without the exotic over the top AI car commercial
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stunning work!!
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Thanks Kyle!
Alternate track brat version “ED1” https://www.behance.net/gallery/236097055/Vivace-ED1
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AI is so uncanny valley it’s bizarre and cool at the same time it’s difficult to process what one is seeing sometimes that it becomes entertaining
Beautiful model love the interior shot
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Thanks so much!
Yeah, while using AI to tell stories is still pretty controversial, I’ve got to admit — I’m willing to stick with it and see how it evolves. Someone recently told me, “You should just do the commercial in Blender or Unreal.” And sure, that sounds great in theory — but there’s just no way I could realistically pull that off in Blender. Even if I learned it, the amount of work involved would be insane: building out every scene, making CGI humans that look believable, animating the car — all of it. It would either take forever or cost a fortune.
The irony is, I actually think traditional “homemade” CGI feels more uncanny valley than AI these days. What I like about AI is that, even though it’s not perfect, it captures intent — I can see my design come to life in a story that conveys the emotion I’m going for. That’s something I just can’t do in pure CGI right now.
Trust me, if I had $50K–$100K to produce a top-tier commercial for every concept I come up with, I absolutely would. But until then, this is the best (and most exciting) way to make my ideas real.
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i see what you mean it makes it available for a wider audience and saves alot of time and money
if the customer likes it and pays for it why not? but i also see alot of the soul being missed out
whats interesting with it is that what we consider is human something else is interpreting what a human is and showing it to us based on the information inputs available and i think thats what makes it strange to watch
it does not seem to understand what a human is the way we see other humans and that the information that it needs is much more than what exists it can learn from
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Yeah I think the biggest driver in that statement really is “if the customer is willing to pay for it”.
Also what does the end user really want?
Sitting in marketing agency calls (multi million dollar agencies), it’s been surprising how often the “if I can do a commercial for 10k that costs me 800k or a million to do, that seems interesting” conversation has come up.
Like this guy is a good case study on the industry right now: https://www.instagram.com/reel/DO8uAKQCPvj/?igsh=MWs0c293NXQzODE2eg==
people told him to quit, downvoted him into the ground and then the next minute his AI video when viral and got him work. I can relate since I have AI content totaling over a million views with 98% positive reactions in social, but in Reddit and behind the scenes the same work dosnt pass 2 views and gets downvoted to hell. I dont market or them with the intention for getting famous or anything like that, but the public takes alot of that stuff and runs with it now. It’s really confusing.
When it comes to AI as a tool today, I think the public throws out mixed signals about it. And i agree, it will never replace what a human performance and capture is. But I think what’s even more bizarre is how a lot of the population is embracing it even if it’s soulless. And I’m not even talking about good AI. I’ve seen horrible AI videos go incredibly viral. The whole AI industry and public reaction thing honestly confuses me lol.
So something is happening there for sure and I think studios are trying to figure it out
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you are 100% right IMO.
this stuff is like ev’s… you may not like them (I don’t personally as a classic car enthusiast) but denying their impact and ignoring their place in the market is unwise and at our own peril.
The folks who will be the most successful going forward are the ones who master this new media and use it to make better art than others who are doing the same thing badly. The details however are going to be harder to see for average consumers and the nuance will be subtler. Story and storytelling will be the main separator at the beginning, but AI will get that down too… it’s happened already in music.
I saw the same debate happen when 3d modeling burst on the scene in the late 80’s and early 90’s …”the death of the hand model, the loss of the soul of the craft of industrial design” etc, etc…
Ai is simply the newest art supply… its a full box of crayola crayons with a really really nice sharpener in the back… don’t be the kid who shows up to school with a busted box of 8 your mom got at the dollar store unless, you are so good that’s all you need.
personally, I need all the new crayons I can get…
thanks for sharing your work here and being willing to discuss-
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I appreciate the thought and discussion.
And as I’ve mentioned before (and always will), I say that with full respect to the work the CGI industry does (which I’m still half in). I personally take it just as that: it’s just another tool. It’s given me back excitement in the design presentation process. It makes me (and a lot of my clients) feel a certain way, so I just kind of go where the wind is telling me to go.
What I would hope to get from it that could benefit other designers is really in the fact that “if it represents something important to you, and it makes you feel proud about your work in a certain way, and you’re ok it representing you that way: then it’s just as significant as Rhino, Vray, photoshop…whatever the tool, it’s another way to say “this is me”.
And believe me it hasn’t been easy getting to say “an AI rendering of my work in an AI video” represents part of my work. It’s taken many years for the technology to get to a somewhat decent place to take the chance. Would I love to see my designs rendered out in a 100million dollar block buster movie? All in it’s glorious detail. What designer wouldn’t lol. But yeah all within context.
AI work isn’t going to put the film industry out of business. But if it did, I think that speaks to a bigger issue and a separate conversation.
I think on this project that’s what I’m trying to figure out is how far I can push (responsibly) in seeing if i can make this car take a life on its own with a budget or the CGI team I wish I had. And really at the end of the day, it’s just another crayon.
Evolution is messy sometimes but the formula is already here.
- Creators are hooked and getting good at it
- A good portion of the population accepts it and distributes it
- Regulations are being made on it
- A lot of critical things are dependent on it now
- Major corporations are investing huge money in it
For better or for worse, user or observer, AI is well beyond the hype phase now and into another part of our fabric
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This is more of an observation from me and I notice some patterns
Personally I’ve been a bit on the middle when it comes to supporting it but I think I will go towards not liking it from now on
It’s cool what it can do
But i just find it boring
I recently got into 3d printing everyones telling me just download this modell and print it I’m thinking where is the fun in that? I’d rather design something myself and learn new design techniques along the way
I’m just not compatible with ai I think 
Won’t touch on this any further as the line on the sand has been made and this is the gallery after all sorry, again nice model as always, cheers
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Nothing wrong with that. I never really aim to sell anyone on using AI as a designer unless they have they find value in it and it actually brings value to the design field. Some do, some don’t. I think that’s ok. I see more and more button pusher AI designers and that to me isn’t design. That’s something else.
Now, if it gets to the point where someone presses a button to design a car and that’s a career standard, I walk out the door and find a new career. Honestly Im all for the final medium you feel comfortable with as long as the talent is there. I appreciate the discussion on all sides thank you 
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You are very much talented!!! Keep on rocking!
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@Lee_Rosario great work as usual, any chance to see it with the iso curves?
@Guillermo_Varela ask Lee to give a webinar!
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Thank you @skysurfer !
I would be happy to organize a Rhino User Webinar if @Lee_Rosario is interested
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yeah I think that might work. Feel free to message and let me see when the schedule frees up to see if I might be able to help (about another month or so just back to back projects)
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Concept video for the ED1: https://youtu.be/LaLwhSciv2s
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If it were a webinar held over the weekend, it would probably be better for many people. During the week, with everyone’s work schedules, it would be difficult to watch a live session — unless you share it later on YouTube.
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Yes, we always record the webinars and they are available on our youtube channel: https://www.youtube.com/c/McNeelEurope
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Thanks for the information! However, I’d suggest organizing more than one webinar with @Lee_Rosario — some tips from him as a designer would surely be appreciated by the entire Rhinoceros community, both experts and beginners alike, regardless of their skill level.
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