This was a fun project…though, a lot of work getting the type just right. Some done in Modo but most everything in Rhino and then rendered in Arion.
Even more here:
https://www.facebook.com/pg/Pauls3D/photos/?tab=album&album_id=325711361207100
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Nice, reminicent of the Cars movie logo 
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Back in the 50’s when Fender was assigning colors for the guitars, the auto industry was large source of inspiration. It stands to reason the Custom Shop Logo has an auto-influenced look to it.
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Awesome work Paul thanks for sharing.
RM
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Hi Paul, could I speak to you about gaining permission to use this as a digital website banner and an instore backdrop to my custom shop guitars?