It does indeed. Whether in Alias, Rhino or ICEM, but also in Creo or SolidWorks - if you design consumer products for good brands, it’s all about G2, just like in the car industry (where G2 is often not even sufficient). On some of the more expensive Electrolux or MIELE vacuum cleaners, one can see where even G2 fails to convey the visual impression of a shell appearing as a single monolithic surface.
The good thing about all NURBS surface modellers is, in my view, that once you know the typical solutions (patch layout principles, so to speak), you can switch and mix software depending on the task at hand.