90 day trail not working. Key says expired even though it's brand new

why is my 90 day trail license not working? says its expired even though its brand new from today (8th Jan 2021)

Please respect the one 90 Day Evaluation per user policy (you’ve already had one). If you would like to continue to use Rhino you will need to purchase a license. If you are currently a student you can get the fully functional educational price.

Thanks