Mass customization through Additive Manufacturing is already widespread for materials such as plastic or metal, but for others like concrete and stone, this process is still too expensive or too complex to be commercially viable.
Thanks to technical developments and a convergence of ideas like ShapeDiver and Concr3de, a company can now publish an algorithm in the form of digital product on their website. Their end users can then customize online and immediately 3D-print a unique design.
This combination of parametric design via Grasshopper and Rhino web-based customization and Additive Manufacturing can allow products to be designed and directly ordered online in a completely new range of materials at affordable prices. The design can go from concept to a real tangible product in a matter of days.